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Dressing with Meaning & Purpose
Ìtọ́jú – Laptop Pouch
Meaning: To Keep
Representation: Protection, Care, and Utility
📖 Odù Ifá Connection – Òtúrá Méjì
“What we care for, stays with us.” This verse teaches the importance of protecting what is valuable and handling things with intentionality and wisdom.
Ìtọ́jú
Meaning: To Keep
Representation: Protection, Care, and Utility
🔹 Product Story:
Designed for professionals, students, and creatives, the Ìtọ́jú Laptop Pouch blends functionality with cultural elegance. Handcrafted from premium materials with Aso Oke detailing, this sleek, padded pouch offers protection for laptops and tablets while making a statement in Afro-luxury fashion.
✨ Best For:
✔ Keeping tech essentials safe in style
✔ A culturally inspired everyday office essential
✔ A perfect gift for professionals & creatives
Ọdẹ – Cotton Tote Bag
Meaning: Hunter, Farmer
Representation: Simplicity, Nature, and Sustainability
📖 Odù Ifá Connection – Ògúndá Méjì
“The earth provides; we must carry its gifts with care.” This verse emphasizes sustainability, respect for nature, and responsibility in using resources.
Ọdẹ
Meaning: Farmer
Representation: Simplicity, Nature, and Sustainability
🔹 Product Story:
A lightweight yet durable everyday tote, the Ọdẹ Cotton Bag represents sustainability, function, and simplicity. Made from high-quality cotton with Aso Oke accents, it’s spacious enough for errands, work, or travel while remaining true to Yoruba traditions of resourcefulness.
✨ Best For:
✔ Everyday errands & shopping
✔ Lovers of eco-conscious, stylish bags
✔ Carrying sustainability with elegance & purpose
Otúá-dìí – Big Tote Bag
Meaning: A Noble Chapter in the Chapters of Odù Ifá
Representation: Nobility, Versatility, and Spaciousness
📖 Odù Ifá Connection – Òsá Méjì
“Every chapter in life is a lesson in transformation.” This verse speaks to growth, movement, and embracing new journeys with dignity.
Otúá-dìí
Meaning: A Noble Chapter in the Chapters of Odu
Representation: Nobility, Versatility, and Spaciousness
🔹 Product Story:
For those who need space and elegance, the Otúá-dìí Tote is the perfect travel companion. Handcrafted from Aso Oke and cotton, this genderless, spacious bag is ideal for weekend getaways, work essentials, or stylish everyday wear. It embodies luxury with purpose, proving that style can be both grand and sustainable.
✨ Best For:
✔ Travelers, professionals, and everyday commuters
✔ Making a bold cultural statement
✔ A functional yet elegant large tote
📌 Optional Add-On:
🔹 Otúá-dìí Zip (£7) – Extra security & convenience for those who want their tote fully enclosed.
Bùbá
Meaning: Iro ati Bùbá, the Native Attire of the Yoruba
Representation: Tradition, Style, and Versatility
📖 Odù Ifá Connection – Ìká Méjì
“One’s identity is their greatest garment.” This verse reminds us that what we wear carries our story and connection to our roots.
Bùbá
Meaning: Iro ati Buba, a Native Wear of the Yoruba People
Representation: Tradition, Style, and Versatility
🔹 Product Story:
A modern take on a timeless classic, the Bùbá Open Front Jacket blends traditional Yoruba attire with contemporary elegance. Made from handwoven Aso Oke and soft cotton, it’s designed for fluid movement and cultural sophistication. A genderless wardrobe staple, it pairs beautifully with both formal and casual outfits.
✨ Best For:
✔ Those who appreciate cultural fashion with a modern edge
✔ Layering pieces for a unique Afro-luxury statement
✔ Wearing tradition in an elegant, effortless way
Gara – Jacket
Meaning: To Be Proud or Show Pride
Representation: Confidence, Elegance, and Modernity
📖 Odù Ifá Connection – Òsé Méjì
“Stand tall in who you are, for dignity is the root of honor.” This verse teaches that true strength comes from embracing oneself fully.
Gara
Meaning: To Be Proud or Show Pride
Representation: Pride, Elegance, and Modernity
🔹 Product Story:
A structured, sophisticated piece, the Gara High Collar Jacket is bold, luxurious, and stylish. With a sleek high collar, fitted silhouette, and striking Aso Oke accents, this genderless jacket commands presence, making it ideal for fashion-forward individuals who love to make an entrance.
✨ Best For:
✔ Business, formal wear, and stylish evenings
✔ Those who embrace bold, confident dressing
✔ A refined and elegant cultural fusion
Egúngún – Skirt
Meaning: Masquerade
Representation: Tradition, Mystery, and Celebration
📖 Odù Ifá Connection – Òtúrá Méjì
“The ancestors dance in colors that tell our story.” Egúngún represents the connection between the living and ancestral spirits, celebrated through Yoruba masquerades.
Ègúngún
Meaning: Masquerade
Representation: Tradition, Mystery, and Celebration
🔹 Product Story:
A flowing, layered masterpiece, the Egúngún Skirt takes inspiration from the rich, dramatic movements of Yoruba masquerades. Crafted with Aso Oke panels, it moves with grace, flair, and mystery, making it perfect for bold fashion lovers who want to honor cultural legacy while making a statement.
✨ Best For:
✔ Lovers of expressive, dramatic fashion
✔ Cultural events, celebrations, or editorial styling
✔ Those who want to embody heritage in movement
Ọ̀já
Meaning: Shákí – The Honorable Cloth of the Initiates
Representation: Purity, Honor, and Tradition
📖 Odù Ifá Connection – Ìwòrì Méjì
“White is the color of wisdom, clarity, and new beginnings.” This verse teaches that wearing white represents spiritual elevation, peace, and honor.
Ọ̀já
Meaning: Shaki, the Honorable Cloth of the Initiates
Representation: Purity, Honor, and Tradition
🔹 Product Story:
A dress of refinement and heritage, the Ọ̀ já Dress is inspired by sacred Yoruba initiation garments, designed to evoke purity, elegance, and grace. Handcrafted with lightweight, breathable cotton, it flows effortlessly, making it perfect for formal events, spiritual gatherings, or elegant daytime wear.
✨ Best For:
✔ Lovers of minimalist elegance with deep cultural roots
✔ Formal events, initiations, and ceremonies
✔ A wardrobe staple of effortless beauty
