Threads of Heritage Campaign
We have made our brand a sustainable brand with a full ESG so we focus on using fashion waste and our commitment is to take the waste (off-cuts) and donations from older people who have kept aso-oke and adire in their wardrobes for a long time.
We take those together and use the fabrics and we even go as far as using reminant wood from different sculptures to make our accessory heads and our jewelry.
Adeyoola is working towards being a fully circular brand. At least right now we use more than 50% of our waste to recreate.
Something that is important to Adeyoola is collaboration. We collaborate with other Nigerian sustainable brand, that keep our planet in mind.
When people buy into our brand, that means that we can mass produce to do all the things that Adeyoola is setting out to do,like helping the artisans with professional development and helping them to better their communities and building this platform that we believe would be beneficial to their future.
Threads of Heritage Blog
We are proud to introduce the “Odu” collection, inspired by the rich wisdom of Odu Ifa, the sacred texts of the Yoruba people.
This collection is a celebration of identity, tradition, and the timeless journey of who we are and who we aspire to be.
Odu Ifa embodies the past, present, and future of the Yoruba culture, capturing the collective stories and beliefs that define our heritage.
Each piece in the “Odu” collection reflects this profound narrative, blending traditional Nigerian craftsmanship with modern elegance.
Odù Collection items
The Modádé Backpack!
The Ire Oxford Shoes
The Ìrètí Slides
